Home » Why they named us the “Greatest Generation” It’s Me! MURRAY RUBIN

Why they named us the “Greatest Generation” It’s Me! MURRAY RUBIN

I was born January 1 , 1931 and I was the first baby boy in Toronto that year. I have been chasing the girls ever since. My uncles, Sam, David and Al brought over my father from Europe sight unseen. It was a big mistake as my mother Celia or Tili saw immediately  that she had made a big mistake and they separated. Max was my father`s name and he never really remarried. Would you believe at that time my mother was unmarried and single? It was a situation that my mother accepted and lived with. She became a dressmaker and  stayed with my grandmother and myself until she remarried when I was 13. I can say with certainty that I became what I was, a successful Pharmacy entrepreneur because of my mother and her love of myself. My pharmacy chain of drugstores was called Vanguard Pharmacy. I was the first and to my best knowledge the only mail-order pharmacy in this great country Canada.



Special Group / Born Between 1930 – 1946.

Today, they range in ages from 75 to 90.

Are you or do you know someone “still here?”


Interesting Facts for you:


You are the smallest group of children, born since the early 1900s.


You are the last generation, climbing out of the depression, who can remember the winds of war and the impact of a world at war which rattled the structure of our daily lives for years.


You are the last to remember ration books for everything from gas to sugar to shoes to stoves.


You saved tin foil and poured fat into tin cans.


You saw cars up on blocks because tires weren’t available.


You can remember milk being delivered to your house early in the morning and placed in the “milk box” on the porch.


You are the last to see the gold stars in the front windows of grieving neighbors whose sons died in the War. You saw the ‘boys’ home from the war, build their little houses .


You are the last generation who spent childhood without television; instead, you imagined what you heard on the radio.


With no TV until the 50’s, you spent your childhood “playing outside.”


There was no little league. There was no city playground for kids.


The lack of television in your early years meant that you had little real understanding of what the world was like.


On Saturday afternoons, the movies gave you newsreels sandwiched in between westerns and cartoons.


Telephones were one to a house, often shared (party lines) and hung on the wall in the kitchen (no cares about privacy).


Typewriters were driven by pounding fingers, throwing the carriage and changing the ribbon.


‘INTERNET’ and ‘GOOGLE’ were words that did not exist.


Newspapers and magazines were written for adults and the news was broadcast on your radio in the evening. As you grew up, the country was exploding with growth.


The Government gave returning Veterans the means to get an education and spurred colleges to grow. Loans fanned a housing boom.


Pent up demand coupled with new installment payment plans opened many factories for work.


New highways would bring jobs and mobility.


The Veterans joined civic clubs and became active in politics.


The radio network expanded from 3 stations to thousands.


Your parents were suddenly free from the confines of the depression and the war, and they threw themselves into exploring opportunities they had never imagined.


You weren’t neglected, but you weren’t today’s all-consuming family focus. They were glad you played by yourselves until the street lights came on. They were busy discovering the post war world.


You entered a world of overflowing plenty and opportunity; a world where you were welcomed, enjoyed yourselves and felt secure in your future, though depression poverty was deeply remembered.


Polio was still a crippler.


You came of age in the 50s and 60s.


You are the last generation to experience an interlude when there were no threats to our homeland.


The second world war was over and the cold war, terrorism, global warming, and perpetual economic insecurity had yet to haunt life with unease.


Only your generation can remember both a time of great war, and a time when our world was secure and full of bright promise and plenty.


You grew up at the best possible time, a time when the world was getting better.


You are “The Last Ones.”


More than 99 % of you are either retired or deceased, and you feel privileged to have “lived in the best of times!”


Name of author

Name: Murray Rubin

Short Bio: I was born in Toronto in 1931 to a wonderful mother who divorced shortly before my birth. I owe a great deal of my success to her. I am Jewish but not at all religious, yet my culture plays an important part of my personality. I attended Harbord Collegiate and U. of T. Faculty of Pharmacy. A unique mail-order pharmacy was the first of my endeavours in the profession, followed by many stores throughout Ontario. I have a loving wife, 3 children and grand-children and I am now retired from pharmacy. But what do I write about? Everything! My topics are funny, serious, whimsical, timely, outrageous, inspiring, and inventive. I promise that if you take the time to read any one of these topics – you will not be sorry.

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